So a huge resource for our marketing students in particular, those that are focused on digital marketing is our MILO lab, which is state of the art biometric research lab that we have here in the college business, that students can run studies and do reports and engage with marketplace phenomenon. The integrated digital marketing program focuses on establishing relationships with customers and utilizing digital strategies to enhance the customer firm experience
For the program itself, It's really taught me how to analyze situations and I've understood and learn what consumer needs are and tailoring products and services to the consumer. I've really enjoyed learning a lot about the analytics and the data and the research that goes in the back end. Marketing. That's something unique that I've really found here in this program that I feel like I couldn't find as much somewhere else. And so being able to take that data and apply it to the things that we learn and even running my own business has been extremely helpful.