Marketing

The Marketing degree at Mississippi State looks closely at consumer needs, and works to develop strategies to serve those needs. Through hands-on learning with world class research equipment like the Market Innovation Lab & Observatory (MILO), MSU Marketing students are prepared to take on the rapidly changing world of Marketing and apply the things learned within their classrooms.

Faculty and staff strive to focus on the most popular trends happening within the industry, allowing our students to learn applicable skills to the world outside McCool Hall. By offering concentrations like Supply Chain Management, PGA Golf Management, and Integrated Digital Marketing, Mississippi State’s Marketing department is diverse, forward thinking, and setting the standard of what a Marketing student can accomplish.

Our students learn about consumer needs really through a lot of hands on experience. They're seeing the things that they're reading about in the textbooks applied to real world business.

So a huge resource for our marketing students in particular, those that are focused on digital marketing is our MILO lab, which is state of the art biometric research lab that we have here in the college business, that students can run studies and do reports and engage with marketplace phenomenon. The integrated digital marketing program focuses on establishing relationships with customers and utilizing digital strategies to enhance the customer firm experience

For the program itself, It's really taught me how to analyze situations and I've understood and learn what consumer needs are and tailoring products and services to the consumer. I've really enjoyed learning a lot about the analytics and the data and the research that goes in the back end. Marketing. That's something unique that I've really found here in this program that I feel like I couldn't find as much somewhere else. And so being able to take that data and apply it to the things that we learn and even running my own business has been extremely helpful.